Making the most of the unique opportunities that life offers: Maintaining good health, finding happiness and security in the family, and having enough money - these values are important to many people.

Realistic and achievable

GFK SE, Germany's largest market research institute, conducted a broad-based survey a few years ago to find out what dreams people in this country have. No surprises emerged: Health and financial security take the top two places, with family and the achievement of a wide range of personal goals being almost as important.
There are many overlaps and interdependencies: For example, a paid-off home provides excellent financial security and at the same time the perfect living space for a happy family.

It is striking that material things are taking a back seat: The Shell study of 2015 already showed that young people in particular would like to see a greater sense of environmental awareness. In addition, the diversity of people should be more recognized and respected as an important asset. A high standard of living, on the other hand, is losing some of its importance. The money available should simply be enough to live without worries and to be able to afford a few nice things - for example, a new car or attractive furnishings.

What is the goal of working?

Germans devote an average of just under 36 hours a week to their professional activities. If you add the time spent commuting to work, it quickly becomes clear that work takes up most of the day. This is particularly true for people who have a full-time job. They work 41 hours a week, while part-time employees only work 19.7 hours a week on average. On the other hand, it must be taken into account that employees today work much less than they did a few decades ago - in the post-war period, weekly working hours of well over 50 hours were the norm. And the introduction of the work-free Saturday also only took place in the 1960s.

For some years now, the work-life balance has been increasingly in the spotlight. A balanced relationship between work and free time is one of the most important prerequisites for physical and mental health: Performance orientation and concentration on professional activity alternating with extensive relaxation phases in leisure time - this way stress and burn-out hardly stand a chance!

Keeping an overview - also of finances

Organizing household finances in such a way that regular expenses can be met without difficulty and in the end something is left over for financial security and the finer things in life - that is the top priority for many. Many trader in exness zar see it as crucial not to have to worry about money: And this is not because it is available in abundance, but because it is sufficient for the most important and a few nice things in life.

Conclusion:

    German consumers earn enough to cover essential basic financial needs
    Weekly working hours are high, but also leave room for meaningful leisure activities
    Material desires are increasingly taking a back seat, especially among young Germans, leaving room for idealistic values